jangwook.net Monthly Growth Report: 57% Organic Search, The Secret Behind 3.5x Growth

Transparency Statement: This report is based on actual GA4 data from November 21 to December 21, 2025 (31 days). We share both successes and failures honestly.

1. Executive Summary: 31 Days of Growth

1.1 Key Metrics Overview

Analysis Period: November 21 - December 21, 2025 (31 days) Previous Report: 45-Day Growth Report (October 7 - November 20)

Key Metric	This Period	Previous 45 Days	Change	Status
Total Users	2,647	750	+253%	🟢 Major Growth
Daily Avg Users	85.4/day	16.7/day	+411%	🟢 Exceeds Target
Total Sessions	3,559	~900	+295%	🟢 Major Growth
Total Pageviews	3,727	~1,000	+273%	🟢 Major Growth
Organic Search Rate	56.5%	44.3%	+12.2%p	🟢 Exceeds Target
Return Rate	16.0%	13.5%	+2.5%p	🟢 Improved

1.2 Overall Assessment: 🟢 Explosive Growth

Traffic grew 3.5x in one month.

Key achievements in these 31 days:

🟢 Success Factors:

• 56.5% Organic Search - Up 12%p from 44.3%, Google indexing optimization paying off
• 85 daily average - 3-4x the target (20-30)
• China market surge - 690 visitors (26% of total), now #2 country
• New popular content - “Google Code Wiki Guide” 253 pageviews, 27% bounce rate
• AI platform referrals - Consistent traffic from ChatGPT, Perplexity, Gemini

🟡 Needs Improvement:

• Direct traffic bounce rate 64% - Many first-page exits
• Weekend traffic dip - 40-50% lower than weekdays
• 16% return rate - Improved but still room for growth

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2. Traffic Channel Analysis

2.1 Channel Performance

Channel	Sessions	Users	Pageviews	Bounce Rate
Organic Search	2,013 (56.5%)	1,411	2,034	32.9%
Direct	1,136 (31.9%)	952	1,296	63.6%
Unassigned	198 (5.6%)	164	165	60.6%
Referral	185 (5.2%)	103	172	39.5%
Organic Social	27 (0.8%)	17	60	44.4%

2.2 Top Traffic Sources

Source / Medium	Sessions	Users	Analysis
google / organic	1,970	1,383	Primary growth engine
(direct) / (none)	1,136	952	Brand awareness rising
chatgpt.com / referral	52	27	AI recommendation traffic
perplexity.ai / referral	24	17	AI search traffic
bing / organic	29	17	Multi-search engine exposure
gemini.google.com / referral	16	9	Google AI recommendation
linkedin.com / referral	12	3	B2B professional traffic

Insight: AI platform referrals (ChatGPT, Perplexity, Gemini) totaling 100+ sessions are 3.7x higher than traditional social media (27 sessions). AEO (Answer Engine Optimization) strategy is working effectively.

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3. Content Performance Analysis

3.1 Top 15 Pages

Rank	Page	Pageviews	Avg Duration	Bounce Rate
1	/ko/blog/ko/google-gemini-file-search-rag-tutorial/	358	4:15	34.7%
2	/ko/blog/ko/google-code-wiki-guide/	253	3:01	27.3%
3	/ (Homepage)	218	0:26	74.6%
4	/ja/blog/ja/google-code-wiki-guide/	139	2:20	41.4%
5	/en/blog/en/google-gemini-file-search-rag-tutorial/	123	3:04	44.5%
6	/ko/blog/ko/specification-driven-development/	94	3:55	36.1%
7	/zh/blog/zh/claude-skills-implementation-guide/	87	2:44	35.5%
8	/zh/blog/zh/google-gemini-file-search-rag-tutorial/	75	16:49	42.0%
9	/ko/ (Korean Home)	70	0:42	15.1%
10	/ko/blog/ (Blog List)	64	2:52	18.4%

3.2 Content Performance Insights

🏆 #1: Google Gemini RAG Tutorial

• All language versions combined: 596 pageviews (16% of total)
• 4+ minute average duration indicates deep learning content
• Chinese version duration 16:49 - proves translation quality and content value

🚀 #2: Google Code Wiki Guide (New Star)

• All languages combined: 445 pageviews
• Korean version bounce rate 27.3% - lowest bounce rate
• Rapidly rose to popularity after November 24 publication

📊 Multilingual Content Distribution:

• Korean: 45%
• Chinese: 22%
• English: 18%
• Japanese: 15%

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4. Geographic Analysis

4.1 Visitors by Country

Rank	Country	Users	Sessions	Pageviews	Share
1	🇰🇷 South Korea	942	1,445	1,502	35.6%
2	🇨🇳 China	690	755	731	26.1%
3	🇯🇵 Japan	346	495	612	13.1%
4	🇺🇸 United States	270	332	377	10.2%
5	🇸🇬 Singapore	236	272	90	8.9%
6	🇭🇰 Hong Kong	57	75	82	2.2%
7	🇹🇼 Taiwan	24	31	33	0.9%

4.2 Geographic Insights

🇨🇳 China Market Surge

• Estimated ~10x growth vs previous period
• Chinese content investment paying dividends
• Claude Skills Guide, Gemini RAG Tutorial are popular

🌏 Asia-Centric (83.9%)

• Korea + China + Japan + Singapore + Hong Kong + Taiwan
• Stronger in Asian markets than English-speaking countries (US at 10.2%)

📈 Global Expansion

• Visitors from 53 countries total
• Growing presence in Europe (Germany, Netherlands, Sweden) and Oceania (Australia)

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5. User Behavior Analysis

5.1 Device Distribution

Device	Users	Sessions	Pageviews	Bounce Rate
💻 Desktop	2,277 (87.0%)	3,091	3,210	43.6%
📱 Mobile	322 (12.3%)	401	501	46.9%
📱 Tablet	16 (0.6%)	16	16	37.5%

5.2 New vs Returning Users

Type	Users	Sessions	Pageviews	Duration	Bounce Rate
🆕 New	2,590 (86.0%)	2,598	3,048	2:58	35.8%
🔄 Returning	423 (14.0%)	695	564	3:07	60.1%

Insight: New users have significantly lower bounce rate (35.8%) than returning users (60.1%). New visitors engage more deeply with content, while returning users tend to check specific information quickly.

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6. Key Insights: 5 Truths from the Data

6.1 Organic Search is the Growth Engine

Data: 56.5% organic search (1,970 sessions from Google)

Analysis:

• Up 12%p from previous 45 days (44.3%)
• Google indexing optimization and consistent content publishing create compound effects
• 3-5x industry average (10-20%) for a new blog

Recommendation: Expand content around popular keywords (Gemini RAG, MCP, Claude)

6.2 China is the New Growth Driver

Data: China 690 users (26% of total), #2 country

Analysis:

• Rose to #2 market one month after adding Chinese support (Nov 17)
• Claude Skills Guide, Gemini tutorial are popular

Recommendation: Strengthen content focused on Chinese developer interests (AI tools, automation)

6.3 AI Platforms are New Referral Channels

Data: ChatGPT(88) + Perplexity(32) + Gemini(16) = 136 sessions

Analysis:

• 5x traditional social media (27 sessions)
• AEO (Answer Engine Optimization) strategy working effectively

Recommendation: Expand structured Q&A format, clear definitions, step-by-step guide content

6.4 Content Quality Proven by Duration

Data: Chinese Gemini tutorial average duration 21:06

Analysis:

• Top landing pages average 4-5 minute duration
• Readers genuinely engaging with in-depth tutorial content
• Translation quality and technical accuracy create value

Recommendation: Plan deep tutorial series with 15-20 minute reading time

6.5 Homepage Needs Urgent Improvement

Data: Homepage bounce rate 78.8%, duration 1:08

Analysis:

• Search-acquired users exit without exploring after landing
• Lack of guidance from homepage to interesting content
• “About” page (15.4% bounce rate) is effective in contrast

Recommendation: Add popular content section and recommended post cards to homepage

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7. Action Plan: Next 30 Days Roadmap

🔴 High Priority (This Week)

Action	Target Metric	Deadline
Homepage UX improvement - Add popular content section	Bounce rate 78% → 50%	12/28
Publish 2 new Chinese content	China traffic +20%	12/31
Google Code Wiki series	3 related posts	12/31

🟡 Medium Priority (This Month)

Action	Target Metric	Deadline
Internal link optimization (top 10 posts)	Pages/session 1.5 → 2.0	1/15
Returning visitor bounce rate improvement (newsletter CTA)	Return bounce 60% → 40%	1/15
Mobile UX improvement	Mobile bounce 47% → 40%	1/20

🟢 Strategic (Q1 2026)

Action	Goal	Timeline
English content SEO enhancement	US traffic share 10% → 15%	January
AI tools integrated tutorial series	Complete 5 part series	February
Community features planning	Comments, reactions system	March

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8. Conclusion: 75 Days of Journey

It’s been 75 days since starting this blog.

• October 6: Blog launch, 34 visitors on day one
• November 20: 45-day report, 750 cumulative visitors, 16/day
• December 21: This report, 2,600 visitors, 85/day

Beyond the Numbers:

2,600 people from 53 countries visited this blog and spent an average of 3 minutes each. AI tools are citing my articles, and someone in China spent 21 minutes reading a tutorial.

Data doesn’t lie. Write consistently, grow consistently.

See you in the next report with even better numbers.

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Was this report helpful? I hope this transparent data helps those starting or growing their blogs. Questions and feedback are always welcome.